Created to facilitate Global Online excellence
Digital Marketing and in particular SEO is still misunderstood, misrepresented and at times undervalued. Teams are siloed, individuals are under-skilled, and organisations don’t have the data, understanding or trust they need to unlock or quantify tangible results.
This is where SERPlicity makes a difference, driving positive change by applying global expertise in SEO, digital marketing, content, communications, user experience and development. Enabling businesses to effectively target and engage with their audiences, build their brand online and dominate the SERP (Search Engine Result Pages).

20+ Years
Global expertise & experience in technical marketing
Helping global businesses get more from their websites, audiences, teams and market
Author & Speaker
Insights sought on industry wide marketing tactics
A speaker, writer and publisher for Digital Marketing publications both online and in print

Industry Leader
Thought leader; mixing experience, expertise & passion
A handpicked ‘Google Leader’, representing the best and brightest digital marketing talent

Global Strategist
Specialising in digital marketing communications
Built on best-in-class data driven insights, strategy, management and implementation
Trusted Adviser
Driving innovative digital transformations
From SMEs to Fortune 500, taking on customer challenges as if they were my own

Outcome Focused
Across highly competitive markets and industries
Delivering tangible results, strategic growth and consumer understanding

Paul Betteridge
Owner/Founder
Global Digital Marketing Strategist, SEO Professional and Thought Leader… driving strategic corporate growth, targeted consumer understanding and complex digital transformations for the top global brands over the past 20 years.


