Audits and Insights
Uncover the real issues that stand in your way
Website Audits, Insights and Evaluation
Your website must meet the needs of today and in line with your customer behaviour, it should exceed the expectations of its users and empower the use of the internet.
SERPlicity use a wide range of industry leading tools, resources and techniques to accurately analyse your business, customers and competition. Uncovering the real issues that are holding you back, with detailed market research, audience understanding, competitor analysis and a full technical SEO audit.
Having a clear understanding of your industry and where you currently sit within its landscape, helps to determine your current positioning and competitiveness within your marketplace… from these insights we can create a solid website and marketing foundation to build upon further and exceed your commercial goals.
Were here to help you…
01
Detail the insights you need to succeed
Uncover, detail and prioritise the digital, technical, design, content and marketing issues that are holding you back from competing and thriving online
02
Determine positioning and competitiveness
Full analysis of the industry landscape, competition, current outreach, processes and strategies to understand what has worked and what hasn’t
03
Build a solid foundation to market further
Ensuring your foundations are solid and driving positive change, improving how your website works for its users and how it is currently built for the search engines
Transparent
Complete Transparency, helping you to truly understand and plan the steps required to achieve your goals
Tailored
Tailored to meet your business and commercial objectives, highlighting valuable insights to improve and reach your commercial goals
Prioritised
Detailed and comprehensive reports on the findings, to include prioritised recommendations and next steps
Example Audits:
A full review, analysis and audit of your current website build: security, accessibility, speed, mobile friendliness… and much more
A full review, analysis and audit of your current state of play, what’s holding you back and the priorities to push you higher within the Results
A full review, analysis and audit of your website content; its readability, usability, engagement, indexation… and more
A full review, analysis and audit of your current back-linking profile: what’s causing you harm (toxicity) and the priorities needed to gain new referrals
A detailed keyword analysis of your market, its audience groups and competitors; resulting in a priority keyword seed list that is bucketed for optimisation
A full review, analysis and audit of your current User Experience (UX); heat mapping, scroll rate, attention, click-rage, video play-back… and much more
A full review, analysis and audit of your top competitors; the key differentiators, natural and paid targeting efforts, keywords, content… and much more
A full review, analysis and audit of your PPC accounts; campaigns, ad-groups, content, targeted keywords, SERP analysis, settings… and much more
Solutions
Digital Marketing Solutions built around a winning formula; best in class strategy, process and implementation
Consultancy
Consultancy Tailored to your Business Needs.
Bring the expertise, objectivity, time saving and value to your website optimization efforts.
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Audits, Insights and Evaluation
Uncover the real issues that are holding you back.
Build a solid website foundation by uncovering, detailing and resolving the digital marketing issues that are holding you back from competing and thriving in Search.
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Strategy and Planning
Custom Marketing Strategies are at our core.
Strategy is at the core of every piece of work executed, helping businesses in crowded sectors to maximise their marketing with clear commercial outcomes.
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Management
SEO Management Tailored to your needs.
Collaboratively working with your Business to provide flexible Support and Management, complementing the skills of your existing resources.
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Implementation
All In One Solution, Tailored to your needs.
Focus on the day-to-day running of your business, knowing your Digital Marketing Growth and Brand Awareness is in the best possible hands.
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Reporting
Bespoke reports of your website performance.
Not just Data: A full evaluation, with detailed insights on what the data actually means and marketing recommendations based upon the results.
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Outcomes
Business Growth
Deliver short & long-term growth for your business or organisation
Transform your business vision into measurable and tangible outcomes. Across short and long term conversion goals
Robust Strategy
Develop a robust strategy to support your business goals
Custom strategies that deliver clear commercial outcomes. Enabling Businesses in crowded sectors, to thrive online
Increased Market Share
Compete for, win and retain market share against your competitors
Ensuring you’re in a great place to compete for, win and retain market share. Elevating your brand in the search engines
Competitive Advantage
Occupy the most valuable positions in Search and beyond
Win competitive real-estate within the SERP (Search Engine Results Pages). Dominate the top positions and stay one step ahead of your competitors
Improved Brand Awareness
Increase the digital footprint of your brand and its reputation
Strategically target and engage with your audiences along their buyers journey. Prime them for conversion and push them to engage and Interact with your brand
Commercial Results
Empower your business to meet its commercial objectives
Improve traffic flow, content engagement and lead generation. Contribute to additional business outcomes that maximise your return on investment
FAQ
Do you have a query; take a look at the most common questions and answers:
An SEO audit is a comprehensive evaluation of a website’s search engine performance, identifying its strengths, weaknesses, and opportunities to optimise for better visibility.
While an SEO audit focuses on search engine performance, a website audit is broader, assessing overall website health, its build, security, functionality, mobile-friendliness, speed and other technical elements.
Website Audits are necessary as they identify your current state of play, areas where you need improvement, opportunities to enhance user experience, optimisation, search positioning and to ensure your website functions at its best.
Clients Helped
During the past 20 years, I have had the pleasure of working with and helping a large number of companies, organisations and charities. A small selection below:
